Snowball Effect

The Great Vegetable Challenge

We joined 'Growing Schools' and Wallace & Gromit together to celebrate the release of "The Curse of the Were-Rabbit" as well as to encourage primary school children to grow their own vegetables. Branded curriculum materials, including wall charts and lesson plans, were produced and distributed.

Over one million kids were involved in the activity with 10% of all Primary Schools entering the competition (vs average of 0.5%)

Aardman were delighted to see the characters leading by example and encouraging all these children to 'Grow Their Own'

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