Snowball Effect

Baa-rilliant book offer

We worked with the Weetabix Food Company, their agency, Aardman and Egmont to launch a baa-rilliant Shaun the Sheep on-pack promotion.

Consumers were offered a whole host of 'wonder-wool' Shaun goodies including a fantastic book offer and drawing competition.

Sean Clarke, Head of Aardman Rights says: "Shaun the Sheep is hugely popular with children and their families so it was natural that we worked with the family favourite Weetabix to create this promotion."

our work » on-pack » Shaun the Sheep with Weetabix