Snowball Effect

Woolly loaded magazine offer

To celebrate the launch of Shaun the Sheep's second Nintendo DS game: 'Shaun the Sheep: Off His Head', we teamed up with Simply Knitting magazine to create a woolly loaded DS case that featured Shaun's head.

The pattern was simple enough for novice knitters, adults or children and was used to encourage youngsters to have a go at knitting for the first time and to give adult knitters something cool to knit for their kids.

This was part of an ongoing knitting partnership that included knitting picnics, events, challenges and retail promotions.

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