Snowball Effect

Water Saving Heroes

We teamed up with Veolia Water and 11 other water utility companies to launch the UK’s biggest joint water efficiency campaign. Spearheaded by Rango, an unlikely green hero who knows how hard it is to live without water, it was a groundbreaking campaign that targeted 20 million homes and thousands of schools.

Activity included free water saving devices, billing leaflets, competitions, web sites, schools materials and local media with a view to encouraging families to be more water efficient in their homes.

The campaign was backed by Waterwise and has set a precedent for what can be achieved by companies working together.

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