Snowball Effect

Mayor of London and Flushed Away

We teamed up with the Mayor of London's recycle team to exploit the re-used rubbish themes in "Flushed Away" and raise awareness of the release prior to launch whilst inspiring families to recycle more.

The Mayor's team ran a significant ATL campaign across London. Councils ran supporting events and handed out bin stickers. Shane Richie, who played 'Sid' the film's lead character, headlined the press launch, generating significant media interest.

Over £1.5 million invested Shane Ritchie (as Sid) helped launch the campaign

our work » environmental » Flushed Away with the Mayor of London